The perfect job: 15 minute commute from home, successful company, great benefits, well-paying, generous vacation time. Why can’t it be yours? Be confident in your skills and go out and get that job! Don’t be afraid to be aggressive when it comes to getting the position. Be assertive and know that your skills are your greatest assets.

In a world where we have so many tools and avenues at our fingertips in which to market products, how are we meant to market ourselves?! Marketers are able to reach their audiences through various media such as the Internet, newspaper, television, telephone, radio and print mail…all very suitable for products. But what about you? In a time when just getting your foot in the door is a bigger challenge than the interview, how are you supposed to highlight your edge? Where are the tools you can use to make yourself visible in a crowd, to make your unique qualities stand out; creativity is essential!

Separate yourself from the rest of the pack and make it known to the hiring manager that you want THAT job. Make sure you stand out from the rest of the applicants. Be more than just a piece of paper in a stack of resumes and pick up the phone – that phone call represents a person. By identifying yourself, you are taking the opportunity to create a great first impression of a self-assured candidate who knows what they want.

Competition for professional jobs has NEVER been more intense. Employers now have vast numbers of resumes to choose from, and in order for any individual to compete for a particular job under these circumstances, their resume must stand out from the crowd in a positive, professional way that compels the reader to pay attention and actually read it.

The fundamental purpose of any resume is to clearly answer the hiring manager's question, "What can YOU do for ME?” Blow your own horn. Be shameless about it! You can be sure no one else will do it for you.

Don't be modest; include every significant achievement, award and promotion. Resume writing is key to your career and future. A well-written resume is your ticket to that new job. Don't start your job search without one that gets the job done.

Employers are looking for confident, assertive people to join their team, and this is your first (and sometimes only) chance to show yourself in that light. Don’t be shy, and remember that they want to hear about you. The application and interview process are a sales pitch. Be prepared to speak about your accomplishments and your qualifications.

Take the time to do a self-assessment on paper. Look at your accomplishments, work history and achievements and know your worth. Find your next job with confidence and self-assurance and know that you are a qualified candidate with the skills and experience to do the job right!